Rebranding can mean a complete transformation, or a more focused evolution that keeps what is already valuable and changes what is holding the brand back.

We combine and agile package of brand strategy and design reserach work to identify what should change, what should stay, and how the brand can become more distinctive, relevant and useful for the business.

Depending on the challenge, the work can range from positioning and brand strategy to a new visual identity, art direction, digital experience, website and the systems needed to implement the brand consistently.

A rebrand can make sense when:

Your company has outgrown its current identity.

The business has matured, grown or become more ambitious, but the brand still reflects an earlier stage of the company.

Your strategy or positioning has changed.

You are changing direction, evolving your offer or need the market to understand your company differently.

You are trying to reach a new audience or market.

Growth, international expansion or moving into a new category can require a brand that works in a different competitive and cultural context.

You are becoming difficult to distinguish from competitors.

The category has changed, competitors have caught up, or the existing identity relies too heavily on familiar conventions.

A major business change needs a new expression.

A new name, leadership, business model, merger, acquisition or significant shift in the company can create a natural point for reconsidering the brand.