Care Wireless US
Care Wireless set out to make a government program feel less like paperwork and more like people.We built the brand around one idea: giving it a human face.
We worked on their new brand identity to make the Affordable Connectivity Program feel approachable and human. At the center is a friendly emblem-mascot, a caring and guiding presence that embodies connection in both form and spirit. A light palette of trustworthy blues and optimistic orange tones, paired with modern typography, builds a system that communicates community, clarity, and warmth while steering away from the sterile look of large telecoms.
The result is a clear, optimistic identity that guides users with ease and reflects Care Wireless’s mission: not just providing connectivity, but delivering care.
Helsinki & Budapest
At Classmate studio we believe that creativity and imagination are key to create a better & happier future, and our mission is to elevate brands with sustainable strategies, progressive designs & campaigns.
While there are many different and proven tools we use for brand creation, we like to keep it simple with insightful ideations and down-to-earth discussions.
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